Competitor analysis is the process of evaluating the strengths and weaknesses of your competitors in the search engine optimization (SEO) space. It helps you understand the tactics and strategies your competitors are using to rank highly in search results and get traffic to their websites. By analyzing your competitors, you can identify areas where you can improve your own SEO efforts and differentiate yourself in the market.
What is competitor analysis?
The importance of competitor analysis
- It helps us understand the landscape of your industry. By analyzing your competitors, we can get a better understanding of the common tactics and strategies being used in your industry. This can help you identify opportunities and areas where you can differentiate yourself.
- It helps us identify keywords and content ideas. By analyzing your competitors’ content and website structure, we can identify the keywords and topics they are targeting. This can give us ideas for your own content and help us create a more comprehensive keyword strategy.
- It helps us track your progress. By regularly analyzing your competitors, we can track your progress and see how you are doing in relation to them. This can help you identify areas where you need to improve and make adjustments to your strategy.
We analyze what matters most to improve your web presence
Understand your competition
- We identify your competitors
- Analyze their web structure
- Identify their keywords
- Analyze their backlinks
- Analyze their paid advertisement efforts
1
44%
of businesses say that competitor research has had a positive impact on their marketing ROI
2
63%
of businesses say that understanding their competitors is very important for their marketing strategy
3
80%
of businesses conduct competitor research at least once a year
4
41%
of businesses say that competitor research has helped them to identify new market opportunities